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Static Banner Ads
Static banner ads can be very effective, especially if you
intend to add a subtle ad to a good content page. Static ad
may be less intrusive and therefore not regarded as annoying
but as offering a valuable addition to the content presented.
Animated Banner Ads
Animated Banner Ads can be read and displayed by all standard
browsers, allowing you to grab the attention of audience.
Display several different images in succession; create the
effect of animated motion. Constructed in the right way, animated
banner ads can draw instant attention of your audience and
emphasize your message.
Flash Banner Ads
Flash banner ads give lot more freedom of visually conveying
your message. The small file size and flexibility of these
ads means there are virtually no limits of what you can do.
HTML Banner Ads
HTML banners are often used for menus, search boxes or full
page pop-under ads, allowing interaction before the visitor
even reaches the destination site. This interactivity often
results in higher response rates than purely graphical banners,
and it might draw response from visitors who do not normally
click on graphical banners.